One Wicked Night (Andersen Hall, Book 1)
Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc.
The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.
He is the author of many books on economics and management, and has written dozens of articles for international academic reviews and management magazines. I look forward to reading The Neglected Firm with great interest. Managers who are dealing with these difficult, uncertain times will benefit from reading it. Bob Odenkirk Better Call Saul.
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